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CBS CEO: 2/3 of CBS All Access Subscribers Choose The Limited Commercials Plan

Jason Gurwin

On today’s Q2 Earnings Call, CBS Interim CEO Joe Ianniello shared that two-thirds (2/3) of CBS All Access subscribers choose their Limited Commercials Plan ($5.99). The company also offers a ad-free plan for $9.99 a month, which removes ads from originals and library of shows, but still includes ads in live programming.

CBS also announced that the average age of CBS All Access subscribers is 42, with the vast majority of users in the 18-49 demographic. While time spent is already up 60% year-over-year, resulting from the addition of original series, they are planning to expand their library with kids content later this year.

In February, CBS disclosed that they had surpassed 8 million direct-to-consumer subscribers of CBS All Access and Showtime. The company originally projected that it would take another two years to reach that number of subscribers.

The company has now set a new goal to reach 25 million domestic subscribers of both of their OTT services by 2022. In comparison, Hulu, which earlier this year shared that 70% of subscribers choose their Limited Commercials plan, has 28 million subscribers

CBS All Access has aggressively added new original content especially around the Star Trek universe. The company recently started their second season of Star Trek: Discovery and will be adding an animated series called Star Trek: Lower Decks, as well as one featuring Patrick Stewart as Jean Luc Picard and another with Crazy Rich Asians star Michelle Yeoh. After the success of its first season, the service recently renewed digital remake of The Twilight Zone with Jordan Peele for a second season.

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