Ir al contenido

The Skip Intro Button, How Much Time is it Really Saving?

Lauren Forristal

Let’s face it, binge-watching TV shows would be a lot less addicting if there wasn’t a “Skip Intro” button on most streaming service user interfaces. Gone are the days when you were forced to sit through a long TV intro before you could find out what happened following the cold open hook. This seamless viewing experience wouldn’t have been possible had Netflix not created this function back five years ago.

In a blog post, written by Cameron Johnson, Director Product Innovation – Studio Product Management at Netflix, engineers came up with the skip when they were thinking of the next big idea for the platform.

After having to listen to the “Game of Thrones” theme song again and again while playing episodes back-to-back-to-back, Johnson had an epiphany.

“I found the show so compelling that I wanted to skip the credits and jump right into the story, and I found it frustrating to try to manually jump forward to the just the right place,” he wrote in the blog. “Sometimes I would jump too far, and sometimes I would jump too short. I wondered whether other people felt the same.”

According to Netflix’s research, before the function was unveiled, 15% of the time users were manually skipping through episodes within the first five minutes, likely to avoid the opening credits.

When the streamer’s engineers first began testing this new feature all those years ago, the Skip Intro button was added to only 250 series on Netflix. After a ton of positive feedback and engagement, the feature was then added to all TV programming in August 2017 and then on mobile in May 2018.

Due to Netflix’s innovation, major streaming networks like Amazon Prime Video, Hulu, Disney+, and others have adopted the Skip Intro button for their streaming content as well.



And don’t get us wrong, a lot of intros deserve to be on repeat, but think of how much time you’re wasting.

On a typical day, Netflix’s “Skip Intro” button is pressed 136 million times, according to Johnson. This function has essentially saved users across the world a cumulative 195 years since 2017.

In addition, research from Office Furniture Online discovered that if you skipped intros on every show you watch in a year, it could save you 30 hours annually.

To figure this out, the researchers collected a list of shows from Netflix’s “most popular” tab in 2020 and IMDB’s top-rated shows at the time. They then calculated the length of the shows’ respective intros and multiplied that by the number of episodes available to stream.

Here are the results:

  • The Office

    2005 M03 24

    Intro time: 20 seconds | Average episode length: 22 minutes

  • Brooklyn Nine-Nine

    2013 M09 17

    Intro time: 21 seconds | Average episode length: 23 minutes

  • New Girl

    2011 M09 20

    Intro time: 22 seconds | Average episode length: 30 minutes

  • Parks and Recreation

    2009 M04 9

    Intro time: 22 seconds | Average episode length: 21 minutes

  • Big Bang

    2007 M09 24

    Intro time: 23 seconds | Average episode length: 22 minutes

  • Hijos de la anarquía

    2008 M09 3

    Intro time: 38 seconds | Average episode length: 45 minutes

  • The Walking Dead

    2010 M10 31

    Intro time: 42 seconds | Average episode length: 1 hour

  • Grace y Frankie

    2015 M05 8

    Intro time: 43 seconds | Average episode length: 30 minutes

  • Friends

    1994 M09 22

    Intro time: 46 seconds | Average episode length: 22 minutes

  • Vikingos

    2013 M03 3

    Intro time: 51 seconds | Average episode length: 44 minutes

  • Las chicas Gilmore

    2000 M10 5

    Intro time: 55 seconds | Average episode length: 45 minutes

  • American Horror Story

    2011 M10 5

    Intro time: 60 seconds | Average episode length: 60 minutes

  • El príncipe de Bel-Air

    1990 M09 10

    Intro time: 66 seconds | Average episode length: 24 minutes

  • Dexter

    2006 M10 1

    Intro time: 97 seconds | Average episode length: 55 minutes

  • Los Soprano

    1999 M01 10

    Intro time: 98 seconds | Average episode length: 50 minutes

  • Los Simpson

    1989 M12 17

    Intro time: 86 seconds | Average episode length: 22 minutes

  • Juego de Tronos

    2011 M04 17

    Intro time: 118 seconds | Average episode length: 55 minutes

The TV shows with the longest intros on the list were “Game of Thrones” at one minute and 58 seconds, “The Sopranos” at 98 seconds, and “Dexter” at 97 seconds. The English-speaking TV show with the longest opening credits of all time is “Twin Peaks” at 2:36.

So when it’s finally time to break for lunch, remember to factor in the skipped intro minutes when looking at the episode runtime. It could be the difference between watching one episode or two before having to get back to work.

Thanks to engineers at Netflix, skipping intros has given us back many, many precious hours of our lives that we can now use to stream even more content.

Netflix

Netflix is a subscription video streaming service that includes on-demand access to 3,000+ movies, 2,000+ TV Shows, and Netflix Originals like Stranger Things, Squid Game, The Crown, Tiger King, and Bridgerton. They are constantly adding new shows and movies. Some of their Academy Award-winning exclusives include Roma, Marriage Story, Mank, and Ma Rainey’s Black Bottom.

Netflix offers four plans — on 1 device in SD with their “Basic with Ads” (US$ 6.99) plan, on 1 device in SD with their “Basic” (US$ 9.99) plan, on 2 devices in HD with their “Standard” (US$ 15.49) plan, and 4 devices in up to 4K on their “Premium” (US$ 19.99) plan.

Netflix spends more money on content than any other streaming service meaning that you get more value for the monthly fee.

Devolución de DIRECTV STREAM

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Devolución de Sling TV

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Devolución de Hulu Live TV

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.