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YouTube TV Says They Will Drop Price of Service By $10 If They Lose NBCU Channels

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Jason Gurwin

Earlier today, NBCU began alerting customers that if they could not reach a new deal with YouTube TV, their channels, including NBC locals and NBC Sports RSNs, may be dropped by the service.

YouTube TV said in a company blog post, that if the two-sides can’t reach a deal, they would drop the price of the service to $54.99 a month, while the channels were unavailable.

“If NBCU offers us equitable terms, we’ll renew our agreement with them. However, if we are unable to reach a deal by Thursday, the NBCU lineup of channels will no longer be available on YouTube TV and we will decrease our monthly price by $10, from $64.99 to $54.99 (while this content remains off our platform). You can sign up for NBC’s own direct-to-consumer streaming service, Peacock, which they offer for $4.99/month to continue watching NBCU content, such as Sunday Night Football.

While we would love every member to continue to stay with our service, we understand that you may still choose to pause or cancel your membership. We want to make YouTube TV flexible, so members can pause or cancel anytime. We will give you updates as negotiations continue.

NBCU is an important partner for us and as you can imagine, this is not the outcome that we want. We’re still in active conversations with NBCU and are hopeful we can get past this impasse to keep their content available on YouTube TV.”

The channels affected include all NBC locals, as well as Bravo, CNBC, E!, Golf Channel, MSNBC, NBC Sports Network, Oxygen, Syfy, Telemundo, Universal Kids, Universo, and USA Network.

Customers would also lose their local NBC Sports RSN like NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago, NBC Sports Philadelphia, and NBC Sports Washington. If the RSNs were to be dropped, YouTube TV would no longer offer Regional Sports Networks in any market, after dropping Bally Sports RSNs last year.

In a statement to The Streamable, a NBCU Spokesperson said:

“NBCUniversal is seeking fair rates from Google for YouTube TV’s continued carriage of the only portfolio offering entertainment, Hispanic, news and sports networks. Unfortunately, Google is refusing to make a deal at these fair rates and is willing to withhold entertainment, news and sports programming from their paying customers. NBCUniversal feels a responsibility to inform our fans that they are at risk of losing their favorite shows if Google continues with their demands.”

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
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