At the Snap Partner Summit, the company showed off new partner integrations which make it easy to share custom content on Snapchat. One of their partners is streaming giant Netflix, who has integrated Snapchat’s CreativeKit platform, to share custom stickers and pictures right to SnapChat.
During the demo at the event, Snapchat showed off how a user could share that they are watching Stranger Things to all their friends on Snapchat. In January, Netflix launched a similar feature with Instagram, where a user could share their favorite shows in a Instagram story. With one-click, a custom share page can be added to a user’s story or in a snap on the platform. If a user clicks on the link, it will take them directly to Netflix so they can begin watching the show.