AT&T Reaches a Deal with Comcast to Bring HBO Max to Xfinity X1 & Flex Customers
One of the biggest holdouts to bring HBO Max to their customers was the largest cable company, Comcast. Now with their deal with Comcast, customers will be able to use their Xfinity credentials to access HBO Max content within the it app.
Unlike other partners, HBO Max will be available directly from Xfinity X1 and Flex devices in the future. Subscribers through other partners like Hulu and YouTube TV can access HBO shows and movies from their interface, but will need to install the HBO Max App to access Max Originals and past seasons of shows like “Friends.”
“X1 and Flex bring our customers an unmatched depth and breadth of live, on demand and streaming entertainment, and we look forward to partnering with WarnerMedia to integrate the HBO Max app on our platforms alongside close to 200 other streaming services – all searchable with the award-winning Xfinity Voice Remote,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable.
”We’re thrilled to cap off the excitement of today’s launch by adding Comcast’s Xfinity to our roster of distributors who are now offering HBO Max to their customers,” said Rich Warren, president of WarnerMedia Distribution. “This deal marks another important step in the distribution of HBO Max and provides millions of Xfinity customers with access to the product.”
Prior to launch, WarnerMedia sealed distribution deals with seven partners — Altice USA, Cox Communications, Microsoft Xbox, Samsung, Sony PlayStation, Verizon and the National Cable Television Cooperative — to carry the service when it launches. This was in addition to the deals the company has already sealed with Charter, Hulu, YouTube TV and Apple TV.
With the deal, now Roku and Amazon are the too major partners missing for AT&T and HBO Max. Unlike Comcast though, the ramifications are bigger for the end user. With nearly 80 million active devices across those platforms, while customers can stream HBO Now, they won’t be able to stream content from HBO Max — even if they sign-up directly from HBO Max.
What Devices Are Compatible With HBO Max?
- Apple TV (4th Gen+)
- Android TV
- iOS (iPhone, iPad, iPod Touch)
- Xbox One
- Samsung Smart TV (2016+)
- Computer (using Web Browser)