Netflix is debuting the teen romance “To All the Boys: P.S. I Still Love You” today. It stars Lana Condor and Noah Centineo and is a follow-up to the rom-com “To All the Boys I’ve Loved Before,” which was a hit for Netflix in 2018.
Now, nonsubscribers can see the original “Boys” for free.
The film is available to anyone in the U.S. and select markets without a Netflix account through March 9.
Love is in the air! To celebrate, To All The Boys I’ve Loved Before is available for everybody in The US (and additional selected markets) to watch through March 9! pic.twitter.com/7I0c8omKqg— Netflix US (@netflix) February 11, 2020
Last year, Netflix made the first episode of “The Crown,” season 3 free to everyone in the UK. But it’s reportedly the first time the strategy has been used here.
In addition, the streamer has picked up added momentum from the Oscars, especially in the documentary category. The first project under Netflix’s partnership with Barack and Michelle Obama’s Higher Ground Productions, “American Factory,” won for best documentary feature.
The association with the former president and first lady was enough to elevate the doc to Oscar buzz.
“American Factory” explores the cultural differences between American and Chinese workers at an Ohio factory. The Obamas were not involved in the production of the film, but they were instrumental in promoting it.
In 2018, the Obamas signed an exclusive deal with Netflix to release all Higher Ground’s film and TV projects. Upcoming films in the partnership include “Crip Camp,” which premiered at Sundance and profiles disabled teens at a summer camp in the Catskills. Future projects include a film adaptation of the Pulitzer Prize-winning bio of African-American abolitionist Frederick Douglass.
The second Oscar for a Netflix film went to Laura Dern, who won a best supporting actress award for “Marriage Story.”