NHL, NHLPA, and Hulu Announce Partnership
Hulu, National Hockey League Players’ Association (NHLPA), and the National Hockey League (NHL) announced today a new partnership in which Hulu becomes an official sponsor of the NHLPA and the NHL for the entirety of the 2018 Stanley Cup® Playoffs and Final.
Hulu will create a custom hockey collection within the Hulu experience throughout the Playoffs helping drive tune-in for the Stanley Cup Playoffs. In addition, Hulu will serve as the presenting partner of NHL.com during the Playoffs.
As part of the agreement, Hulu has also partnered with the National Hockey League Players’ Association to create a number of video vignettes that will showcase some NHL stars and help drive awareness for Hulu as a streaming option for the 2018 Stanley Cup Playoffs.
The collaboration with Hulu also includes integration within all NBC broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live pre-game show for the Stanley Cup Playoffs as well as integration within the broadcast opening.