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Pluto TV Reaches 16 Million Monthly Actives, Expanding to Latin America This Year

Jason Gurwin

As part of Viacom’s Q2 Earnings Call today, the company revealed that Pluto TV, the free ad-supported streaming service they acquired in January, is now being using by 16 million users every month. This is up from the 12 million active users, when they acquired the company for $340 million in January — and up from 15 million from just a month ago.

The company is hoping to aggressively expand the growth of the service, which competes with services like Tubi, Xumo, and Sinclair-owned STIRR. To do that, they are expanding the availability to millions of additional devices through partnerships with Comcast — on their Xfinity X1 and Flex platform, as well as with another distributor — which they say will be announced soon.

Pluto TV is already available internationally in UK, Germany, and Austria — and soon Switzerland, but a major expansion plan is underway for Latin America. The company is planning the Latin America launch this year, and will expand to additional markets in the region in 2020.

Earlier this month, the free ad-supported streaming service, launched 14 linear channels with classic content from Comedy Central, MTV and Nickelodeon. With addition channels, new markets, and growing user base, Pluto TV is expected to double revenue this year.