Hulu announced today that they will be raising the price of their Limited Commercials and No Ads plans by $1 a month. Starting on October 8, Hulu with Limited Commercials will go from $5.99 to $6.99 a month, while Hulu (No Ads) will increase from $11.99 to $12.99. The Hulu Annual Plan, which includes the Limited Commercials plan, will increase from $59.99 to $69.99 a year.
Existing subscribers will see the price increase on their first payment after that date.
There will be no change to the price of Hulu Live TV, which remains $64.99 a month – or $71.99 a month with the Hulu (No Ads) plan.
In comparison, Netflix’s Standard Plan (No Ads) is $13.99 a month, while HBO Max has a $9.99 plan with ads and $14.99 without ads. Paramount+ Essential Plan with ads is $4.99 a month, while their Ad-Free Premium Plan is $9.99 a month. Peacock Premium is $4.99 with ads, and $9.99 a month without.
There will be no change to the price of The Disney Bundle, which will remain $13.99 a month after a price hike – which seems to be one of the catalysts for the price change. Upgrading from a single Disney service to the Bundle makes even more sense now.
With the recent price increases to ESPN+ ($6.99) and Disney+ ($7.99), the Disney Bundle will be 37% cheaper than if you purchase all three Disney-owned services. In fact, if you plan to subscribe to Disney+ and either ESPN+ or Hulu – it is now cheaper to just get the Disney Bundle than getting just two services.
This is the first price change to Hulu, since they lowered the price from $7.99 to $5.99 in February 2019. Disney recently raised the price of Disney+ to $7.99 (was $6.99) in March 2021, while increasing the price of ESPN+ in August.
While Hulu has lost some licensed content in the last year, namely from Discovery with the launch of Discovery+ – they made up for it by expanding their offering of originals. Their recently launched Nine Perfect Strangers, Only Murders in the Building and Vacation Friends – joining The Handmaid’s Tale, as some of the most watch content on the service. They also just merged the content from Hotstar to bring Bollywood hits to the platform.