ViacomCBS to Launch Pluto TV in Brazil Come December
Pluto TV continues its expansion into South America. The ad-supported free streaming service will make its way to Brazil in December, Media Play News reports.
Pluto’s channel offering will include Pluto TV Cine Sucessos, Pluto TV Cine Comédia, Pluto TV Cine Drama, Pluto TV Cine Terror, Pluto TV Séries, Pluto TV Retrô, MTV Pluto TV, Pluto TV Anime, Pluto TV Investiga, Pluto TV Natureza, Pluto TV Junior, Nick Jr. Club, Pluto TV Kids and Nick Clássico.
“Following the launch of Pluto TV in Latin America earlier this year, the service has quickly attracted millions of viewers in a short period of time and we are incredibly proud of its performance,” said JC Acosta, president of ViacomCBS Networks Americas.
“As ViacomCBS Networks International continues to expand its streaming presence globally, the expansion of Pluto TV furthers this mission and enables audiences in Brazil to enjoy premium streaming content entirely for free.”
Earlier this week, Pluto announced they expanded their categories and added 12 new channels. Some of those include channels dedicated to “Three’s Company,” “The Tonight Show with Johnny Carson” and classic comedies and dramas like “Roseanne” and “Married with Children.”
Over the last few months, Pluto TV has been updating their streaming player and mobile apps with a brand new interface to make navigation of their hundreds of channels easier than ever. The company has now expanded their categories to make it easier to find just the content you want.
The new categories include: Movies, Entertainment, Featured, News + Opinion, Reality, Crime, Comedy, Classic TV, Home + DIY, Explore, Sports, Gaming + Anime, Music, Latino and Kids.
ViacomCBS also announced that Pluto TV saw a spike in users on the platform in their Q2 2020 earnings report. The service reached 26.5 million domestic monthly active users. This is up from the 24 million active monthly users they reported last quarter and significantly higher than the 22 million they announced the previous quarter.