Earlier today, YouTube TV increased the price of their service by 30% from $50 to $65 a month. Now, fuboTV has increased the price of their plans by $5 a month, just days after announcing the addition of Disney-owned networks. At the same time, the Live TV Streaming Service will be dropping WarnerMedia-owned networks like CNN, TNT, TBS, and Cartoon Network.
Starting on August 1st, fuboTV announced that their Standard Plan will start at $59.99 a month (was $54.99) while their Family Bundle, which includes three simultaneous streams and 500 Hour DVR will now cost $64.99 (was $59.99).
New Fubo Pricing
- Standard Plan: $59.99 (was $54.99)
- Family Bundle: $64.99 (was $59.99)
- Ultra Bundle: $84.99 (was $79.99)
- Latino Bundle: $29.99 (was $24.99)
Existing customers on the Standard Plan ($54.99) will be migrated to the Family Bundle ($64.99), so you will have to switch back to the Standard Plan at $59.99.
Their last major price hike came in March 2019, Fubo, after adding Viacom channels, raised the price of their service from $45 to $55 a month.
In an email to customers, fuboTV said:
We’re excited to add ESPN, ESPN2, ESPN3, ABC, Disney Channel, Disney Jr., Disney XD, Freeform, FX, FXX, Nat Geo, and, depending on your area and package potentially more Disney networks to your fuboTV subscription this August. This will include live channels as well as thousands of on-demand movies and shows.
Sometimes to help us bring you new channels at the best value, and to deliver premium features like live sports in 4K, we need to remove other channels and adjust subscription prices. Turner Networks will be leaving fuboTV as of July 1, 2020 and subscription prices will be changing.
The price of your fuboTV subscription will be increasing by $5 per month. This change will take effect on the start of your next billing cycle following August 1, 2020.
Thanks,
The fuboTV Team
fuboTV isn’t the only service to increase prices in the last year.
In October, AT&T TV NOW alerted their customers that packages will be increasing starting November. Depending on their plans, users saw their bills increase from $55 to $85 in the course of a month, while others went from $35 to $65. Their Live a Little plan went front $50 to $60; Just Right was $65 is now $75; Go Big was $75 is now $85; Go Big (Early Adopter) was $50 is now $60; and Gotta Have It was $85 is now $95.
Hulu Live TV raised the price of their service from $45 to $55 in December 2019.
Sling TV raised the price of Sling Orange and Sling Blue to $30 in late-December, but added additional channels and a 10 Hour DVR to the packages.
Last year, Philo discontinued their $16 a month plan, leaving just their $20 plan for new customers. However, they haven’t had a price hike since.
With the annual increases in content costs — and the continuing fattening of bundles of Live TV Streaming Services, it’s no surprise to see annual price hikes to the services. The question is — just how high will they go before customers just forgo live TV altogether.