Hulu + Live TV to Raise Price to $69.99, But Now Includes The Disney Bundle (Disney+ & ESPN+)
Hulu + Live TV will be raising the price of their Live TV Streaming Service to $69.99, but it will now include access to Disney+ and ESPN+ ($15 value). Hulu Live TV customers already had access to Hulu SVOD plan with the live service.
The $5 price hike goes into effect on December 21 for both new and existing customers. Hulu + Live TV with their ad-free SVOD plan (along with Disney+ & ESPN+) will be $75.99/month after the price hike (previously $70.99).
Those who already pay for Disney+ or ESPN+ will receive a credit for their existing subscription.
Hulu previously offered Hulu + Live TV with The Disney Bundle for $72.99 (with ads) and $78.99 (without ads), so this will save $3 a month for those who had those plans.
Both their Hulu (w/ Limited Commercials) and Hulu (No Ads) plans will remain $6.99 and $12.99 respectively, after seeing a $1 price hike of their own in October.
This is the fourth major price hike for the service. In February 2018, the service raised the price from $40 to $45 after adding channels from Discovery. In December 2019, they raised the price from $45 to $55. In December 2020, they raised the price from $55 to $65.
Hulu Live TV isn’t the only service to increase prices in the last year.
Sling TV raised the price of Sling Orange and Sling Blue to $35 in January, but added a 50 Hour DVR to the packages. Philo also raised the price of their service to $25 in May, while adding the ability to keep DVR recording for a year.
YouTube TV last raised the price of their plans from $50 to $65 (a 30% increase) in June 2020. fuboTV eliminated their $60 Standard Plan in December 2020, with their new cheapest option starting at $65. AT&T raised the price of their legacy plan in March, but DIRECTV STREAM has remained $69.99 since last year.
With the annual increases in content costs — and the continuing fattening of bundles of Live TV Streaming Services, it’s no surprise to see annual price hikes to the services. The question is — just how high will they go before customers just forgo live TV altogether.
Hulu Live TV is a live TV streaming service with more than 70 channels for $69.99/month. Hulu + Live TV base plan includes local channels, 33 of the top 35 cable channels, and regional sports networks (RSNs).