Starting next month, Oscar De La Hoya’s Golden Boy Boxing will start streaming on Facebook Watch.
The deal calls for five fight nights starting with August 11th. The first match will feature Jesus Rojas and JoJo Diaz Jr. as they compete for the WBA World Featherweight title.
Similar to their live streams of MLB games, the broadcasts will not include any advertising and will take advantage of Facebook comments and real-time interactions.
Facebook has been quickly adding new live content including live news and BIG3 basketball just in the last month.