Viacom CEO: Pluto TV to Launch Spanish-Language Free Streaming Service on July 1st
Pluto TV will soon have a Spanish-language version of the service called Pluto TV Latino. This week, Bob Bakish, CEO of Viacom, announced at the Credit Suisse Communications Conference, that the ad-supported free streaming service that the company acquired earlier this year for $340 million, will launch a Spanish-language version on July 1st.
The service will first debut in the U.S., while it is expected to be expand to Latin America in 2020. Pluto TV is already available internationally in UK, Germany, Austria, and Switzerland, but the company has major international expansion plans. The company is hoping to aggressively expand the growth of the service, which competes with services like Tubi, Xumo, and Sinclair-owned STIRR.
To do that, they are expanding the availability to millions of additional devices through partnerships with Comcast — on their Xfinity X1 and Flex platform, as well as Cox with their Contour platform. The service is now being used by 16 million streamers every month, which is up from 12 million when the Viacom bought the company in January.
Last month, the free ad-supported streaming service, launched 14 linear channels with classic content from Comedy Central, MTV and Nickelodeon. With addition channels, new markets, and growing user base, Pluto TV is expected to double revenue this year.