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Prime Video to Broadcast Black Friday NFL Game by 2023 ‘At the Latest’

Jeff Kotuby

Football fans may be getting their post-Thanksgiving football feasts sooner rather than later. According to NBC’s Peter King, Amazon Prime Video is doing its part to make sure it broadcasts at least one NFL game on Black Friday, all in the name of consumerism.

“What better marketing tool for Amazon Prime than to put a game in the wheelhouse of their consumers, on the busiest shopping day of the year?” he asked. “With so many shoppers eschewing brick-and-mortar stores in favor of shopping from the couch, imagine the marketing heft when commercials can be targeted at stay-at-home shoppers.”

There’s no doubt that the interconnectivity between Amazon’s broadcasting arm and Amazon’s shopping arm is a no-brainer, especially when Amazon broadcasts through its Prime Video client and can offer pop-ups on products throughout the broadcast. Amazon’s 1-2 punch of football and shopping may very well result in one of the most profitable shopping days in history.

There is, however, one thing that must change in order for Amazon’s Black Friday deal to go through — the NFL ruling that does not allow teams to play more than one game a year on short rest. Currently, no team can play a game on “short rest” — fewer than 6 days between contests — meaning that the teams playing on Thanksgiving (Thursday) cannot participate in the traditional “Thursday Night Football” broadcasts during the season.

While we likely won’t see teams go through this gauntlet in weeks that are close in proximity to one another, you can bet the higher-profile teams that don’t have a Thanksgiving game will be suiting up on Black Friday and on a “Thursday Night Football” game.

Amazon, along with other streaming entities like ESPN+, has been pushing the NFL for specific schedule requests. Reports indicate ESPN+ will likely be the exclusive home for one of the league’s five games scheduled to be played at international venues. Whether ESPN gets one of the UK games, the Germany game, or the Mexico game, rest assured it’ll be available to stream on ESPN+.

  • Amazon Prime Video

    Amazon Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Showtime, and Starz with Amazon Prime Video Channels.

    Starting in the 2022 season, Prime Video offers exclusive live access to NFL’s Thursday Night Football.

    Prime Video is included with Amazon Prime for $12.99 per month ($119 per year), or can be purchased on its own for US$ 8.99 per month.

  • ESPN+

    ESPN+ is a live TV streaming service that gives access to thousands of live sporting events, original shows like Peyton’s Place, the entire library of 30 for 30, E:60, The Last Dance, as well exclusive written analysis from top ESPN insiders.

    The service can be subscribed for US$ 6.99 / mes per month or annually for US$ 69.99 / año.

    You will get a daily out-of-market game from MLB, and every out-of-market NHL and MLS game with NHL.TV and MLS LIVE.

    The service has some of the most attractive soccer coverage including Bundesliga, LaLiga, FA Cup, UEFA Nations League, EFL Championship, EFL Carabao Cup, Eredevise and more.

    College sports fans will be able to watch thousands of games and events including football, basketball, baseball, softball, soccer, track & field, gymnastics, swimming & diving, lacrosse, wrestling, volleyball, golf, and more.

    For boxing and UFC fans, the service offers Top Rank boxing and will be the home of 15 exclusive UFC events.

    ESPN+ now includes exclusive insights from analysts like Mel Kiper and Todd McShay (which used to be part of ESPN Insider), as well as premium Fantasy Tools & PickCenter.

    What it does not include is most live sports that air on ESPN y ESPN2.

    To get access to those channels you have to subscribe to a live TV streaming service. We suggest reading our guide on How to Watch ESPN without Cable.