After launching “DraftKings Basketball”, “DraftKings Baseball”, “DraftKings Hockey”, and “DraftKings College Football” earlier this year, Sling TV has expanded with the addition of “DraftKings NFL”. The Live TV Streaming Service launched new exclusive sports betting channels for subscribers to Sling Orange or Sling Blue, but also on their Sling Free tier. The channel includes real-time game scores and betting odds of NFL games.
Earlier this year, DISH-owned Sling TV and DraftKings’ reached a deal to integrate DraftKings’ sportsbook and daily fantasy experiences on their platform. They also partnered with Barstool to launch an exclusive Barstool Channel.
Earlier this year, with the launch of the earlier channels, Paul Liberman, President of Product and Technology and co-founder at DraftKings said, “DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as SLING TV,” said. “We are thrilled to expand this relationship, which will offer SLING TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”
Sling is not the only Live TV Streaming Service going after the betting sector. fuboTV is planning to launch their own Sportsbook this year. They recently reached a partnership with the New York Jets to launch sponsorship for that upcoming launch, which will see a dedicated lounge at MetLife Stadium.