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Apple TV Plus Shows Have Yet to Restart Production in a Significant Way, CEO Tim Cook Says

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
Stephanie Sengwe

During Apple’s Q3 2020 earnings call today, CEO Tim Cook spoke little about the company’s streaming service, Apple TV+, other than how the production of shows has been delayed due to the COVID-19 pandemic.

“We are working to get restarted. I don’t have the precise date yet when we will get restarted, but there will be some impact because we shut down in the March timeframe and are yet to really restart in a significant way, particularly for those that are shot in the LA area, given the current status of the virus in this,” Cook said during question-and-answer period of the call.

Luca Maestri, Apple’s CFO, also stated: “New services, Apple TV+, Apple Arcade, Apple News+ and Apple Card are also contributing to overall Services growth and continue to add users, content and features.”

As with their previous earnings call, Cook and Maestri didn’t announce subscriber numbers for Apple TV+.

In January, a report in The Wall Street Journal said the streamer has garnered 33.6 million subscribers since launching. Most of the Apple TV+ subscribers are likely to be consumers who are taking advantage of the one-year free trial Apple offered with the purchase of a new iPhone, iPad, iPod touch, Mac or Apple TV, 9to5Mac noted.

A survey conducted by MoffettNathanson showed that while streamers such as Netflix, Hulu and Amazon Prime Video were high in engagement, Apple TV+ lagged behind. The service showed a decline going from eight percent in May to seven percent in July. The survey, however, showed that there was a jump in non-paying users taking advantage of the free year granted to customers who bought a new iPhone, iPad, iPod Touch or Mac in September. That number went to 57 percent of users, up from 50 percent.

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
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