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Hulu Hits 32.1 Million Subscribers (Up 1.7 Million), Including 3.3 Million Hulu Live TV Subscribers

Stephanie Sengwe

Hulu hit 32.1 million subscribers in Disney’s Q2 2020 earnings report adding 1.7 million subscribers since the end of 2019. The figures include 28.8 million Hulu SVOD subscribers and 3.3 million Hulu + Live TV subscribers.

At the end of 2019, Hulu had 30.4 million subscribers — including 3.2 million Hulu + Live TV subscribers. Hulu has added 6.9 million subscribers since last March.

Compared to Netflix in the U.S., Hulu is about half the size. This quarter, Netflix shared that they had ~70 million subscribers in U.S. and Canada, compared to the 32.1 million for Hulu. The company expects to expand Hulu internationally in 2021.

With the growth of Hulu Live TV, it is the largest at 3.3 million subscribers, which is ahead of of Sling TV’s 2.59 million subscribers and YouTube TV’s 2 million users. They have been gaining share on A&T TV NOW, which lost an additional 138,000 subscribers in the first quarter, leaving them with 788K subscribers.

While Hulu is one of the fastest growing streaming services, Disney has tried to accelerate its growth by bundling it with ESPN+ and Disney+. Subscribers are able to access all three services for just $12.99 a month, which is the same price as Netflix.

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