Just after fellow Disney subsidiary, Disney+, launched with a bang this week, Hulu announced that Hulu Live TV will increase to $54.99, beginning December 18. The new price is a reflection of the value of Hulu + Live TV together, “as it is the only service that brings live and on-demand television in one,” the company stated.
The service which was previously $44.99 per month just reportedly added 400K subscribers in the third quarter to reach 2.7 million subscribers according to MoffettNathanson’s Q3 Cord-Cutting Report.
This is just the latest in industry-wide price increases by Live TV Streaming Services, as they try to cover the costs of fattening bundles. With services adding channels from Turner, Viacom, and Discovery — most services including fuboTV ($55) and YouTube TV ($50) raised prices as much as 25% in the last year. AT&T TV NOW has gone the other direction, raising prices by almost 50% this year and thinning the bundle — removing channels from A&E, AMC, and Discovery. Only Sling TV ($25) have yet to raise prices in 2019, while Philo discontinued their cheaper $16 a month plan.
History of Live TV Streaming Service Price Hikes
In February, after adding networks from Discovery, Hulu Live TV increased the price of their service from $40 to $45. Soon after, DIRECTV NOW discontinued their existing plans — launching 2 new plans starting at $50 a month (up from $40), without channels from A&E, AMC, and Discovery. In March, fuboTV, after adding Viacom channels, raised the price of their service from $45 to $55 a month.
In July, PlayStation Vue raised the price of all plans — Access, Core, Elite, & Ultra — by $5 a month. The hike came almost exactly one year after the company raised the price of their plans by the same amount. The service will be shutting down on January 30th, 2020, after failing to grow subscribers.
In October, AT&T TV NOW alerted their customers that packages will be increasing starting November. Depending on their plans, users saw their bills increase from $55 to $85 in the course of a month, while others went from $35 to $65. Their Live a Little plan went front $50 to $60; Just Right was $65 is now $75; Go Big was $75 is now $85; Go Big (Early Adopter) was $50 is now $60; and Gotta Have It was $85 is now $95.
After the latest price hikes, Sling TV remains the only true skinny bundle at $25 a month. The service is currently offering both their Sling Orange and Sling Blue plans for just $15 a month (for your first month), or both packages for just $25. They recently announced their Total TV Deal which adds all their Extra Packs, plus their DVR for just $20 a month.