NBCUniversal announced today that their new TV and OTT network, NBCLX is now available on the Roku platform. Designed for gen Z and millennial watchers (adults 18-45), NBCLX’s availability on Roku makes it accessible to an estimated 100 million people.
“We’re thrilled to bring NBCLX to Roku’s millions of viewers with original news and programming that informs, inspires and entertains,” said Meredith McGinn, SVP of NBCLX. “We are eager for Roku users to discover our unique storytelling approach and engage with NBCLX’s local stories that connect people and communities, particularly as we head into this pivotal election season.”
NBCLX was launched in September 2019 as a digital news brand. NBCUniversal then launched it as a linear/streaming network on June 1, 2020 with the launch of “LX News” a live news program that airs Monday to Fridays at 8-10am and 8-10pm E.T. across OTT, mobile, linear and cable platforms.
According to the company, LX stands for ‘Local X’ the ‘X’ signifying the exponential abilities that LX has in telling communities’ unique stories.
Some of LX’s launch stories included “Fighting Rising Temperature with Urban Farming” which tackles the topic of climate change and solutions with urban farming; “Surf: From Senegal to SoCal” which chronicles a California-based surfing program for black women; and “The Anti-Restaurant” a story about a young female Asian chef who opened a restaurant without any official culinary experience or training.
In addition to “LX News” Roku users will now have access to “LX Presents” which is comprised of “daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC-owned TV stations and NBC News digital,” the company stated.