Philo CEO: Upcoming Streaming Services Likely to Bundle Together in the Future
Though the hype is currently around Disney+, HBO Max, Apple TV+ and Peacock right now, Philo CEO Andrew McCollum doesn’t think it will last too long. With each upcoming streaming services costing between anywhere $4.99 and $14.99, McCollum, believes it’s only a matter of time before these companies look for ways to get together.
McCollum, believes having separate services will become impractical for consumers, which will lead to some of these big companies combining their services. “I do think that over time we’ll see a trend towards more bundling. The past five years in the TV landscape, you’ve seen a lot of fragmentation and there really is a limit to how many services consumers are willing to sign up for individually and have separate apps, logins and billing details,” he stated in an interview with CNBC.
“Also the cost of marketing all those separate services is a huge expense that will either lead to higher prices or make them unattractive as businesses. So we believe bundling can be really valuable to consumers and content providers…as long as you’re offering content that makes sense together and giving people more for a reasonable price. I think there’s a good chance these SVOD services will become part of bundles themselves or at least available within other services.”
Philo is a live TV streaming service designed for entertainment lovers. The service offers 58 channels from major channels such as A&E Networks, AMC Networks, Discovery/Scripps, Hallmark, and Viacom for $20/month. Philo doesn’t include any local or sports channels.