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Golf Betting Just Got Easier With PointsBet on NBCU Broadcasts of PGA Tour Events

Steve Anderson

Just ask Michael Jordan - golf is more fun with money on the line. The PGA Tour will offer more betting options thanks to a new connection with PointsBet that will kick in during the tour’s airing.

It’s part of a three-year deal, notes Sports Business Journal, that brings together content and marketing efforts. The system was already tested during the Fortinet Championship, which aired on Golf Channel a while back. During that test, the odds pictures appeared intermittently, which differs from a separate test conducted on Peacock. The Peacock test featured constant airing of the betting-related features.

Tour officials recognize they’re walking a fine line; while they intend to continue their plan to “tread lightly” when it comes to betting-related features, they do still intend to roll them out to better capture the interest on that front. The new features allow more options for wagering on golf; instead of sticking to a simple set of odds established before the match, odds can now fluctuate during the match itself, which makes the event more dynamic and better able to catch attention.

The current picture as presented is probably the best way to do it. The continuous presentation seen on Peacock is excellent for an online venue. Most of the betting apparatus is also online, so having the relevant information ready to go therein is a natural fit. Using the more intermittent view for a linear platform, however, allows those who just want to watch the game to watch the game. In fact, it becomes possible that some viewers will watch the game on two different platforms at the same time: via the online platform and the linear, in a bid to get an overall sense of the course and its players while also seeing the odds figures.

We know that sports are increasingly turning to interactive elements to survive. Golf is no different here; it’s a sport, so why wouldn’t it look to interactivity to maintain engagement and attention? Imagine the fields of live viewers that you see at every game also watching on Peacock to get the latest odds. That’s two separate events going on at once; the game before the viewer’s eyes and the game the viewer is directly engaging in with the betting pool.

Using this differentiated strategy allows NBCU to pursue new sources of engagement while doing little to alienate the purists who have long supported the sport for the sport itself.

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