Zum Inhalt springen

Have Netflix and Disney Won the Streaming Wars? New S&P Report Seems to Think So

David Satin

When Disney+ first launched in 2019, it marked the beginning of the so-called “Streaming Wars.” Never before had there been a company that could challenge the supremacy of Netflix in the streaming market, but the two giants, and many other competitors of various sizes, have been battling it out for subscriber dollars ever since.

It is now three years later, and although there are more subscription video-on-demand (SVOD) services available than ever before, the market has matured and is nearing saturation. There is simply not a large, domestic pool of streaming-never customers for platforms to grab new customers from, and they all have to be worried about keeping the subscribers they have. At this point, Netflix and Disney are managing to stay atop the heap, and new research from S&P Global’s Market Intelligence suggests the Streaming Wars may be over.

The most compelling reason that the battle might be over, according to S&P, is that Netflix and Disney have simply achieved subscriber bases that are near-impossible to compete with. Both platforms are well over 200 million paid global subscribers, with Netflix rising to 223M in the third quarter. Disney’s last earnings report put its combined streaming subscriber base at 221M, ahead of Netflix’s Q2 numbers but just behind its Q3 numbers; although there is obvious customer redundancies in those numbers thanks to the Disney Bundle. Both Paramount+ and Warner Bros. Discovery’s streamers HBO Max and discovery+ lag far behind in terms of total subscribers.

Paramount reported having 46M paid global customers on Paramount+ in Q3 and WBD will issue its reported on Thursday afternoon, but in Q2 it had a combined 92.1M customers across HBO Max and discovery+. Amazon does not release subscriber data for Prime Video, but it is believed to have around 117M global Prime Video customers. That still leaves it well behind the Disney bundle of Disney+ and Hulu, as well as Netflix. In fact, Disney+ is the only platform that has seen growth at the scale of over 10 million global customers per quarter.

The main reason that Disney has been able to grow its subscriber base so rapidly is that the company can absorb massive financial losses in the name of onboarding more customers. Of the major streaming services, only Netflix claims to make a profit, while Disney’s losses from its direct-to-consumer operations soared to over $1 billion in Q2 alone.

With so many alternate income streams lining Disney’s coffers, the company is in a truly unique position to handle those types of exorbitant losses. Disney is also hoping to mitigate the financial beating it is taking with the introduction of its ad-supported plan, which will be accompanied by a price increase for its ad-free tier, on Dec. 8.

Given the slowing subscriber growth, in the coming years, platforms like HBO Max and Paramount+ may be relegated to the second tier of streaming services. Neither company has the assets to navigate losses in the way that Disney and Netflix can, and hard economic times ahead may force them to focus more on increasing profitability than boosting their subscriber numbers.

Both Netflix and Disney have plans to keep scaling their numbers, as well. Both companies have launched or are planning to launch an ad-supported tier in Q4, and each has a unique strategy for the next step. Netflix is continuing to invest in mobile games, and has an eye toward possibly becoming a future hub for cloud gaming.

Disney, meanwhile, is focused on making its platforms more interactive. The company is also planning to roll out what it calls “Next-Gen Storytelling” on Disney+, which it hopes will integrate media experiences with the kind of magic that a day at Disney parks will offer.

Also, once it completes the purchase of Hulu from Comcast — presumably in 2024 — Disney can fully integrate both of its general entertainment streamers into a single service.

To be sure, there are other important factors to a streaming platform’s success besides the number of subscribers, but those numbers are hugely important within the industry, and from that perspective, there may only be two sides left in the “Streaming Wars.”

  • Disney+

    Disney+ ist ein werbefreier Video-Streaming-Dienst, der exklusive Serien und Filme von Disney, Pixar, Marvel, Star Wars, National Geographic und anderen Anbietern bereitstellt. Disney hat angekündigt, dass ihr Streaming-Dienst am 24. März 2020 in Großbritannien seine Premiere feiern wird.

    Der Disney-Streaming-Dienst kostet €8.99 / Monat, oder €89.99 / Jahr (€7.50 / Monat).

    Die App unterstützt 4K-Streaming, unbegrenzte Downloads, 4 gleichzeitige Streams, bis zu 7 Profilen, mit Hunderten von Avataren für Ihr persönliches Profil.

    Im ersten Jahr werden 25 neue Original-Serien, 10+ Filme, 7.500 frühere Episoden, 100 neue Filme und 400 Bibliothekstitel, einschließlich der gesamten Disney-Sammlung, veröffentlicht. Neuveröffentlichungen wie “Toy Story 4”, “Der König der Löwen”, “Aladdin” und Klassiker wie “Die kleine Meerjungfrau” und “Cinderella” werden zum Streaming angeboten.

    Das Unternehmen kündigte Original-Sendungen und -Filme an, die bei der Markteinführung verfügbar sein werden, darunter die 100 Millionen Dollar teure 8-teilige Star Wars Reihe “The Mandalorian”, “High School Musical: Das Musical: Die Serie”, “The World According to Jeff Goldblum”, “Lady and the Tramp” und “The Imagineering Story”.

    Die vollständige Liste der verfügbaren Sendungen und Filme von Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo oder alle verfügbaren Disney Plus-Inhalte können Sie in unserer Disney+ Streaming Filmliste einsehen.

    Jetzt anmelden

    Holen Sie sich Disney+ für nur €7.50/Monat. Bei Vorauszahlung für den Jahresplan

  • Netflix

    Netflix ist ein Abonnement Video-Streaming-Dienst, das On-Demand-Zugriff auf mehr als 3.000 Filme, mehr als 2.000 TV-Sendungen und Netflix-Originale wie Stranger Things , Mindhunter , umfasst. Queer Eye und Russian Doll . Sie fügen ständig neue Shows und Filme hinzu - und haben sogar begonnen, Originalfilme wie The Irishman (Robert De Niro, Al Pacino) und Dolemite is My Name (Eddie Murphy) zu erstellen.

    Der Dienst bietet eine Bibliothek mit klassischen Komödien wie Friends und The Office , die jedoch auf HBO Max und Peacock im nächsten Jahr.

    Netflix bietet drei Pläne an - auf Geräten 1 in SD mit ihrem Plan “Basis” (€8) und auf Geräten 2 in HD mit ihren ( Tier-Var: Tier: Standard) -Plan und 4 Geräte in bis zu 4 KB in ihrem “Premium” (€16) -Plan.

    Netflix gibt mehr Geld für Inhalte aus als jeder andere Streaming-Dienst, was bedeutet, dass Sie mehr Wert für die monatliche Gebühr erhalten.

DIRECTV STREAM Cashback

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Sling TV Cashback

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Hulu Live TV Cashback

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.