As the launch date for Quibi approaches, it seems the company wants to get the word out there as quickly as possible. According to TechCrunch, Quibi is currently available for pre-order in the Apple App Store as well as Google Play Store and has been available since January. The upcoming streaming service is listed with a pre-order date of April 6, which is the day it launches.
Apple’s pre-order feature has mostly been used by gamers since it launched back in 2017. It enables a new app or game to download automatically on the day it launches. Because Quibi has made their app available for pre-order, TechCrunch speculates the company will also be ramping up promo soon.
“It’s far less common for non-games to utilize a pre-order system. By doing so, it’s a signal that the company plans to do a significant marketing push ahead of the app’s release, likely in hopes of achieving a higher number of day-one downloads than it would otherwise,” TechCrunch stated.
Last month, Quibi executives — CEO Meg Whitman, along with Quibi founder Jeffrey Katzenberg and Quibi chief product officer Tom Conrad — attended CES 2020 to reveal more info about the service. In addition to premiering 175 new original shows and 8,500 quick bites of content, including comedies, dramas, dating shows and news in the year following its launch, the service will introduce a new innovation they call “Turnstyle,” which allows for seamless fullscreen viewing whether the consumer is holding their phone in landscape or portrait mode.
Quibi (short for quick bites) will launch on April 6 and focus on high-quality short form content that is designed to be watched on your smartphone. The mobile streaming streaming will offer two plans — $4.99 with ads and $7.99 without ads. The ad-supported product will include a pre-roll ad, as well as a one to two mid-roll ads depending on the length of the content.