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Amazon Changes Pricing for Kids+ Subscription Service; Rates Rise for Some, Drop for Others

Subscribers to Amazon’s Kids+ all-in-one subscription service have begun receiving emails about a change in pricing, but while these types of emails normally bring unwelcome news to consumers, this one is a bit of a mixed bag, depending on how each individual customer subscribes.

According to the email, Amazon is simplifying the pricing structure for its Kids+ multi-platform package which gives kids access to thousands of kid-friendly books, movies, TV shows, educational apps, and games on compatible Fire, Fire TV, Android, iOS and Kindle devices. The service also supplies hundreds of hours of fun, child-focused ad-free radio stations and playlists, along with a growing list of premium kid’s skills available on compatible Echo devices.

Amazon will be converting all Prime members to a $4.99 monthly tier and all non-Prime subscribers to the $7.99 option. In addition, all users will have unlimited access to the service for to the Family plan for up to four kids profiles.

This is a change from the previous structure in which the monthly rate for the Family plan ran $6.99 per month for Prime members and $9.99 for non-Primers. So, if that is the plan that someone was already signed up for, they will receive a $2 per month price decrease.

However, if a family only needs the previously available Single Child plan, they will have to pay more. The now sunset pricing tier used to cost $2.99 monthly for Prime subscribers and $4.99 for non-Prime members, which means that they will see a $2 and $3 price hike respectively. However, they will automatically receive the upgraded product, whether they need it or not.

Amazon Prime Video

Amazon Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Amazon Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

The Prime Video interface shows content included with your subscription alongside the ad-supported Freevee library and some shows and movies you need to purchase, so be sure to double-check your selection before you watch.

Prime Video is included with Amazon Prime for $14.99 per month ($139 per year), or can be purchased on its own for $8.99 per month.


Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.

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