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Disney Sets Sights on Building Black Audience for Streaming Services

Ben Bowman

If you’re looking for hints on the future of Disney, an internal meeting suggests the next big push will focus on diversity. IGN reports the company is looking to bolster its streaming viewership, specifically among the Black community.

A slide presented at the meeting says the top priority for Disney+ is increasing Black subscriptions to 13%. (The document says that number would be similar to its competition.) Allegedly, Black Hulu subscribers are sticking with the service just as well as other demographic groups. When it comes to ESPN+, Disney hopes to bring Black viewership to 18%, which would match the audience for the linear ESPN channel.

The wake-up call for Disney may have been the incredible reception for 2018’s “Black Panther.” Among the 23 films in the Marvel Cinematic Universe, “Black Panther’s” $700 million box office eclipses every other movie except “Avengers: Endgame” ($858 million). The film went on to win three Oscars (Original Score, Costume Design, Production Design). Its impact went far beyond the theater, as you could see when fans got a chance to meet the star, Chadwick Boseman.

Diversity is very much on the menu for Disney’s Marvel franchises. “Captain Marvel” brought the first solo female super-adventure to the saga. More diverse backgrounds will be featured with the upcoming “Eternals” and “Shang-Chi and the Legend of the Ten Rings.” “Ms. Marvel” will head straight to Disney+ with Iman Vellani starring as Kamala Khan.

Even Disney’s theme parks are getting a facelift, as Splash Mountain pivots from the oh-so-problematic “Song of the South” theme to be rebranded to celebrate “The Princess and the Frog.”

A more diverse slate of entertainment looks to be a win-win for the company and its audience. The real question is whether Disney keeps the effort on the front burner.

A More Diverse Disney

  • Prinsessen og frøen

    8. december 2009

    Tiana drømmer om at åbne sin egen restaurant, og er også tæt på at opnå drømmen, da hun kommer til at kysse en fortryllet frø og selv bliver forvandlet til en frø. Nå må de to på en lang rejse i Louisianas sumpe for at finde nogen, der kan hjælpe dem med at blive forvandlet til mennesker igen.

  • Black Panther

    13. februar 2018

    T’Challa er efter mordet på sin far vendt hjem til sit land, det isolerede men teknologisk avancerede Afrikanske land Wakanda, for at indtage tronen som konge. Straks efter sin hjemkomst dukker en gammel fjende op og T’Challa må agere som både Konge og Black Panther da han bliver draget ind i en konflikt der sætter hele Wakandas og verdens skæbne på spil.

  • Captain Marvel

    6. marts 2019

    Den unge kvinde Vers tilhører kree’erne, et intergalaktisk folk af krigerhelte i kamp mod de formskiftende skruller. Under et togt må Vers nødlande på planeten Jorden i 1995. Her møder hun SHIELD-agenten Nick Fury, som hjælper hende med at stoppe skrullerne fra at stjæle et revolutionerende lyshastighedsfly. Men fragmenter af Vers’ fortid på Jorden dukker op: Måske er hun faktisk jagerpiloten Carol Danvers?

  • The Falcon and the Winter Soldier

    19. marts 2021

    Marvel Studios’ “The Falcon and The Winter Soldier” har Anthony Mackie i rollen som Sam Wilson/Falcon og Sebastian Stan i rollen som Bucky Barnes/Winter Soldier. Parret slog sig sammen i slutningen af “Avengers: Endgame” og drager nu ud i verden på et eventyr, der vil sætte både deres evner og deres tålmodighed på prøve.

  • Ms. Marvel

    A great student, avid gamer, and voracious fan-fic scribe, Kamala Khan has a special affinity for Super Heroes, particularly Captain Marvel. However, she struggles to fit in at home and at school — that is, until she gets super powers like the heroes she’s always looked up to. Life is easier with super powers, right?

  • Eternals

    28. oktober 2021

    The Eternals are a team of ancient aliens who have been living on Earth in secret for thousands of years. When an unexpected tragedy forces them out of the shadows, they are forced to reunite against mankind’s most ancient enemy, the Deviants.

  • Shang-Chi and the Legend of the Ten Rings

    1. september 2021

    Shang-Chi must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization.

  • Black Panther: Wakanda Forever

    6. juli 2022

    The sequel to Black Panther (2018).

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