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Google TV to Offer More Personalized Experience with Customized Profiles

Aubrey Meister

Google TV users will soon have access to a more customized experience with personalized profiles, watchlists, and Google Assistant help. Like most other streaming platforms and services, Google TV previously gave users the option to create multiple profiles on one connected TV device. However, watchlists and recommendations weren’t tailored to each profile.

The new update will now give each individual user a more personalized experience. Recommended shows and movies, watchlists, and Google Assistant will all be connected to each user’s profile rather than the primary account holder’s. Each Google TV profile will be linked to Google Assistant, offering personalized recommendations to individual users.

With the update, users can create 12 profiles on a single connected TV device. Children’s profiles can be monitored by parents and guardians on the same device. App downloads and credentials appear on all profiles, so users won’t need to log in to every streaming service app on each Google TV profile.

A Google spokesperson told The Verge that new profiles will begin rolling out in November. The update will be available to users with Chromecast with Google TV as well as those with Google TVs.

After this new profile update launches, Google also plans to introduce “glanceable cards.” This will be available on ambient mode while the TV is idle. Users can choose to display weather, news, sports, and more. Also with this update, users can choose to display app shortcuts.

In recent months, several new features have been added to Google TV. Last week, Philo was
integrated into the platform and is now accessible from the “Live” tab. Google also recently launched a mobile remote for Android users. Android users have received a handful of Google TV updates lately, including fresh content, an improved algorithm, and a new interface.

Google TV is currently available on Chromecast with Google TV, Sony’s BRAVIA XR TV line-up with Google TV, and TCL’s 5-Series and 6-Series with Google TV.

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