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Locast Now Available in Milwaukee, WI to Reach 36 Markets

Jason Gurwin

Locast, the non-profit streaming service, that offers local channels over the internet, added its 36th market: Milwaukee, WI, which includes cities from Sheboygan to Kenosha

This is a timely option for those that want to stream coverage of the Olympics on NBC, and can be paired with Sling TV, which offers NBCSN, USA Network, and The Olympic Channel for just $10 for your first month.

With the addition, they now reach more than half the U.S. population, and as of last report had 2.8 million registered users.

Locast delivers 40 local TV channels in the Milwaukee designated market area (DMA), including WTMJ NBC 4, WISN ABC 12, WDJT CBS 58, WITI FOX 6, PBS, PBS Kids, as well as Telemundo, Antenna, CourtTV, Movies, Azteca, Defy, Mystery, Grit, MeTV, TrueCrime, BOUNCE, World, LAFF, COMET, Charge!, and more.

While the service is technically free, it is more or less unusable unless you donate $5.50 monthly for access to your channels. Without a donation, your stream stops every 15 minutes.

They recently launched a program called Locast Cares that will give those who cannot donate financially, one-year free access.

“Our mission is clear: to increase accessibility and availability of free over-the-air broadcasts via the internet,” said consumer advocate David Goodfriend, chairman, and founder of the nonprofit Locast. “The fast pace of our growth shows that for millions of Americans, reliable, affordable, and accessible local broadcast programming has been out of reach until now.”

In 2020, Locast launched service in Puerto Rico, as well as cities in Florida, Minnesota, Wisconsin, and Indiana, among other areas.

The 36 markets carrying the service are:

  • Atlanta
  • Baltimore
  • Boston
  • Charlotte
  • Chicago
  • Cleveland
  • Columbus
  • Dallas
  • Denver
  • Detroit
  • Houston
  • Indianapolis
  • Los Angeles
  • Madison
  • Miami
  • Milwaukee
  • Minneapolis
  • New York
  • Orlando
  • Philadelphia
  • Pittsburgh
  • Portland
  • Phoenix
  • Puerto Rico
  • Rapid City
  • Raleigh-Durham
  • Sacramento
  • San Francisco
  • Scranton
  • Seattle
  • Sioux City
  • Sioux Falls
  • Tampa Bay
  • Tri-Cities
  • Washington DC
  • West Palm Beach

Since July 2019, Locast has been battling ABC, CBS, NBC, and Fox, which claim the service is in violation of copyright laws. In their lawsuit, the networks argue that when Locast retransmits their signals, it strips out vital information, including Nielsen codes that are used to measure ratings. In addition, the networks also claim that if Locast is truly a nonprofit, and not helping AT&T and Dish, then there is no reason to require registration or gather its own consumer data — both of which Locast currently does.

In a filed countersuit, Locast has accused ABC, NBC, Fox, and CBS of collusion. Locast claimed the networks interfered in a potential partnership with YouTube TV by disallowing it to provide access or Google would be “punished by the big four broadcasters.” The broadcasters — which own cable channels such as ESPN, Bravo, Fox News, and Showtime — could band together and pressure Google as well as other pay-TV operators by refusing to sell their cable channels, Locast suggested.

Locast says that a trial may occur in the second half of the year.

Locast

Locast is a live TV streaming service offering access to local TV affiliates in 36 markets. The service has been suspended because of a legal fight with broadcasters. Whether or not it returns, viewers have other options to watch local channels for free.

While the service could be used for free, users who didn’t pay for the membership tier would get a prompt to donate every 15 minutes. After the prompt, users were kicked back to the home screen and booted off the channel they were watching.

Locast could be viewed within Sling TV on select devices.

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