At the SXSW conference yesterday, NBC News President Noah Oppenheim said that they will be launching a streaming news network called NBC News Now in May. The service will include eight hours of daily programming, with live hourly updates.
This follows CBS and ABC which launched CBSN and ABC News Live in November 2014 and May 2018 respectively. The trend to launch free ad-supported news networks comes in the face of cord-cutting, which seems to be the motive for NBC who unlike the others, already own a cable news network (MSNBC). “For folks who don’t have a traditional cable subscription it will be great way to access the reporting of NBC News” said Oppenheim.
Oppenheim confirmed that the service will include original reporting for the streaming service, as well as content from other NBC News properties including E! News and NBC Sports. NBC has dipped its toes in streaming news before. The company has a daily news show on Snapchat called “Stay Tuned.”
CBS has been the most aggressive in trying to reach cord cutters through free streaming networks. Besides CBSN, the company has also launched CBS Sports HQ for sports fan and ET Live for entertainment junkies. They company has even rolled out local offerings of their news network. In December, they launched CBSN New York, and expect to expand to Los Angeles, Boston, Chicago, and San Francisco this year.