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New Streaming Service ViDA On Demand Launches in Latin America

Michael King

The new lifestyle entertainment streaming service ViDA On Demand has launched and is now available for up to 30 million connected TVs and devices in parts of Latin America.

The SVOD-hybrid streaming service is available in Brazil, Mexico, Argentina, Colombia, and Chile, with the goal to reach 100 million in Latin America by the end of 2022. The company plans additional international expansion into markets including Europe, Asia, and the United States.

ViDA provides consumers the capability to switch from subscription-based VOD services to AVOD content. The service offers three complementary content channels catering to all members of the family:

  • CiND!E - independent entertainment, featuring blockbuster and independent films, as well as premium TV series from mainstream broadcasters around the world.
  • PAWTIME – a channel for pet lovers and families featuring films, original series, kids’ programs, and documentaries.
  • OUT THERE – aimed at millennial and Gen-Z audiences, showcasing travel/adventure content.

ViDA currently features almost 800 hours of film and TV content across its channels, with plans to expand to more than 1,000 hours. All ViDA content is handpicked by its team of curators dedicated to presenting high-quality, emotionally engaging, multi-national, and multi-lingual content for global audiences.

ViDA On Demand is the product of a partnership between Los Angeles-based Mucho Mas Media and UK-based Digital Media Distribution. The company has partnered with Samsung and Huawei to distribute the service.

“The partnership developed with DMD to create ViDA On Demand is rooted in our similar passion for expanding content options for Latin American territories, LatinX creators, and consumers. We are acquiring and developing unique and original programming for ViDA, whilst remaining true to films and shows that speak to the hearts of the global LatinX creators and audiences” Mucho Mas’ co-founders Javier Chapa and Simon Wise said in a statement.

“Similar to DMD, Mucho Mas had an initial vision to create a platform that focuses on quality, curated content that serves specific audiences. Our combined strengths in distribution, content acquisition, and production will allow us to expand our footprint from Latin America in a succinct and paced way, leading us to growing this platform while expanding content options for Latin American and LatinX audiences with some of the best of independent shows and films” added DMD’s CEO Tony Kelly.

Following the launch of Star+ in Latin America in late August, other platforms are reaching out to tap the Central and South American market. A notable example is the anticipated 2022 launch of a new streaming platform from Univision that includes free and advertising-supported tiers. The new service promises to host an expansive library and more Spanish-language original content than any other streaming service.

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