Roku announced today that they reached 39.8 million active accounts in their Q1 2020 earnings report. In addition, the company said in their shareholder letter that “streaming hours increased by 1.6 billion hours over last quarter to a record 13.2 billion.”
In the letter, Roku pointed out the impact the coronavirus pandemic has had on its business overall.
“Since staying-at-home began, we have seen an acceleration of growth in both account activations and streaming hours. The sharpest rises in viewership are to ad-supported and subscription programming.”
The Roku Channel also saw gains, reaching “households with an estimated 36 million people.”
In February, Roku announced they had 36.9 million active accounts in their Q4 2019 earnings report, which was up from the 32.3 million active accounts they reported in Q3 2019.
On Tuesday, Roku unveiled their new OneView ad platform, which leverages unique TV data to help advertisers target specific audiences for streaming TV. Launch partners on the OneView ad platform include Drizly, Experian, Intuit TurboTax and Lexus.
OneView kick-starts cross-channel media buys and lets advertisers purchase media against performance guarantees, based on key business metrics, such as website visits or mobile app downloads.