Stingray Music Teams With 6 Companies for US Launch, Including Comcast Xfinity, XUMO and Distro TV
Montreal-based music and media tech company Stingray Group Inc. has launched Stingray Music with six platforms in the United States: Comcast Xfinity, Distro TV, Freecast’s Select TV, Channel Plus on LG, MX Player and XUMO.
Users can freely access up to 10 Stingray Music audio channels: Hot Country, Classic Rock, Alternative, Hit List, Pop Adult, Flashback ’70s, Remember the ’80s, Hip-Hop/R&B, Greatest Hits, Éxitos del Momento and Soul Storm.
Eric Boyko, cofounder-CEO of Stingray, said: “The way people watch TV and consume music is constantly evolving … These agreements will give us access to an extremely engaged and discerning user base, while expanding our brand presence in the U.S.”
Music channels are an important element for many of its American distributors.
Tracy West, FreeCast’s EVP, digital content and channel distribution, added: “Any ultimate entertainment package must include music. Stingray’s diversified portfolio of music-driven channels really creates an experience for our customers to enjoy without spending more money. That’s the power of our platform versus traditional TV or music streaming options.”
Stingray Music is distributed globally on TV, web and mobile.
Stingray, which includes radio, SVOD, UHD channels and music apps, claims to reach 400 million subscribers (or users) in 156 countries.
In April, Stingray announced its ad-supported streaming services were teaming with audio specialty ad-tech company Triton Digital in the U.S. market. This allowed U.S. media buyers to buy digital audio ads and sponsorship programmatically on Stingray’s ad-supported music app launched earlier this year.