Over the past year, Comcast has turned their X1 set-top box into less of a cable box and more of a fully integrated streaming device — and that continues. NBC, which is owned by Comcast, announced this morning that NBC Sports Gold, the company’s sports streaming service, will soon be available on Xfinity X1 and Xfinity Flex devices.
“We are thrilled to announce the launch of NBC Sports Gold on Xfinity X1 and Xfinity Flex, as it will expand our reach to new audiences and continue to make our extensive collection of live sports and content more accessible to even more fans,” said Portia Archer, VP, Direct-to-Consumer Services, NBC Sports. “Streaming your favorite sports is now easier than ever for NBC Sports Gold subscribers with Xfinity X1 and Flex.”
NBC Sports Gold currently provides 15 separate subscriptions of commercial-free coverage of live and on-demand sports. One of the most popular is NBC’s Premier League Pass, which offers every Premier League game not airing on NBC or NBCSN. The streaming service also offer PGA TOUR LIVE, INDYCAR, Rugby, and Premier Lacrosse League.
The announcement comes after Comcast added Amazon Prime Video, Pluto TV, Tubi, Xumo TV, and Amazon Music to their X1 devices. Joining the likes of Netflix and YouTube, Comcast customers can now essentially use their X1 or Flex box similar to the way they would a Roku, Apple TV, or Fire TV device.