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Netflix Appears to Lose US Market Share as Upstart Competitors Surge

Is Netflix losing its grip atop the streaming mountain? Data from JustWatch reveals that Netflix appears to have lost market share in the third quarter. JustWatch estimates Netflix currently pulls in a 27% share of the U.S. streaming market, but that has markedly decreased since January, when the company’s percentage of total streaming sales in the US was well above 30%. North American growth has definitely slowed for Netflix, which added just 73,000 subscribers in Q3.

Disney+ is the second in line to the throne with 14% market share. Hulu, which is also owned by Disney, has 13%, and users can bundle the two Disney offerings together for additional savings. HBO Max has 10%. And Apple TV+ and Showtime anytime trail the pack with a respective 4% and 2%.

This data comes from “interest” in the services on the JustWatch website, so it’s not definitive, but it does suggest that increased competition is taking a toll on Netflix.

HBO Max had the strongest third-quarter growth of any of the platforms, which could be partially attributable to their strategy of releasing Warner Brother’s movies slated in 2021 directly to streaming on the same day as theaters and the third quarter release of the highly anticipated “Dune”.

Earlier this year, Amazon Prime Video lost more than 5 million HBO Max subscribers who had subscribed through the Prime platform. So HBO Max’s strong growth comes in the midst of great loss for the company. You can imagine the third quarter that HBO would have seen without the trouble of struggling to resubscribe more than 7% of their global subscriber base.

More changes to the streaming landscape are incoming. With the upcoming WarnerMedia Discovery merger, things are sure to get interesting. Will there be a unified super-app? Bundle pricing for HBO Max and discovery+? Regardless of the plan, Discovery CEO David Zaslav has said that the combined library would be “as big or bigger than Netflix.”

Increased competition is ultimately a win for the consumer as each of these services battle it out for your dollar. There’s also nothing wrong with “churning” from service to service to enjoy a different library every month.


HBO Max es un servicio de transmisión de video por suscripción que brinda acceso a la biblioteca completa de HBO, junto con Max Originals exclusivos, y acceso a todas las películas de Warner Bros. en HBO Max poco después de que estén en los cines.

HBO Max HBO Max tiene dos planes: un plan móvil “Mobile” ($3,99 / mes), que está diseñado para un solo usuario en su dispositivo móvil, así como un plan familiar “Multitelas” ($5,99 / mes) ofrece a las familias acceso a 3 usuarios simultáneos.

Los suscriptores tendrán acceso a series exitosas de HBO como Succession, Sex and The City, Sopranos, Game of Thrones, Curb Your Enthusiasm, y mas.

Todos los suscriptores de HBO Max obtendrán las bibliotecas completas de programas como “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel Air”, “The West Wing”, y mas.

Los suscriptores de HBO Max obtendrán Max Originals adicionales que incluyen Love Life, Raised By Wolves, Dune: The Sisterhood , Tokyo Vice , The Flight Attendant , Gremlins , Legendary, Craftopia, los nuevos dibujos animados de Looney Tunes, y The Not Too Late Show with Elmo de Sesame Workshop.


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