The Philo lineup, which includes 60-plus channels, just got a boost.
The streamer will now carry TV One’s inventory — series, movies and music — geared to a Black audience. Shows include “Unsung,” “Uncensored, “ATL Homicide” and “Fatal Attraction.” The channel is expected to be available on the Live TV Streaming Service in the coming weeks.
This is TV One’s first vMVPD distribution deal. Philo already carries A&E, Comedy Central, BET, HGTV, MTV and Nickelodeon, among other networks. Philo runs $20/month, after a 7-Day Free Trial — with premium add-on channels available, including Epix and Starz.
TV One and CLEO TV General Manager Michelle Rice called Philo a “great partner.”
Andrew McCollum, Philo CEO, noted: “Adding more diverse programming aligns with our continued commitment to our community. The addition of TV One is the result of our appreciation for the importance of black-owned channels and content perspectives to our overall business objectives, which in turn, create opportunities for diverse creators.”
In addition, Philo has partnered with the National Urban League to create a monthly, three-part “Power Lunch Series: How To Build Your Brand.” Topics include digital marketing, email marketing and social media, and brand creative.
The company is also donating $1 million of video ad inventory for black-owned businesses to run free spots on Philo, as well as working with the Ad Council and program partners to air anti-racism PSAs.
“Never in history have digital marketing and branding skills been more important to building consumer awareness and loyalty,” stated National Urban League President-CEO Marc Morial.
Separately, in June, the AVOD added INSP and getTV networks, which includes “Hot in Cleveland” and “Walker Texas Ranger.”
Philo is carried on most streaming devices, including Apple TV, Amazon Fire TV, Roku, Android TV, iOS, and Android.
Created in 2004, TV One claims to serve 59 million households.