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Roku Officials Very Pleased With 2Q Performance of The Roku Channel

Mike Nelson
Mike is the General Manager of The Streamable and has been running recommendation websites since 2009. He cut the cord in 2014 and is a Utes football fan despite living in SEC territory. He currently streams on a TCL 4K 65" and his favorites to watch include "Inception," "Big Fish," "Back to the Future," and "New Girl."
Read full bio ›
Mike Nelson

During their 2Q 2021 Earnings Call, Roku company officials said they were very pleased with the performance of The Roku Channel.

“That’s obviously a very successful product for us that’s doing extremely well,” company officials said during the call. “It’s an owned and operated streaming service that’s primarily ad-supported. It’s definitely benefiting from, you know, this virtuous cycle of viewers seeking out free content; Advertisers following viewers, and us reinvesting the revenue back into better and better content.”

Last year, after Quibi went down after its short eight-month run. In January, Roku decided to take a chance on Quibi's failure and gave 75 titles a new home as originals on The Roku Channel.

In May, the newly rebranded Roku Originals hit the platform and proved to be a huge success.

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Roku Channel

The Roku Channel is a free live TV streaming service that provides 350+ live linear streaming channels and more than 80,000 free movies and TV shows. The library contains entertainment from several different decades, including some major hits.

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The service also made a splash with the acquisition of the Quibi library, now presented as Roku Originals. More original content is set to follow.

Users can add premium subscriptions to services like Paramount+, Showtime, STARZ, discovery+, and AMC+ that can be accessed within the Roku Channel ecosystem.

During the first two weeks that the former Quibi content was available on The Roku Channel, more than one in three users streamed an original series. On average, the viewers watched more than nine episodes. These impressive numbers also led to Roku bringing Die Hart, which features Kevin Hart, back for a second season.

MoffettNathanson senior analyst Michael Nathanson offers additional insight into The Roku Channel’s success. Streaming is a highly competitive market, and companies are finding ways to keep consumers coming back for more. Nathanson thinks that The Roku Channel’s original content encourages viewers to keep watching.

“That’s their future monetization growth,” Nathanson said. “As more media companies take back their own content—you’ve seen WarnerMedia now [merging] with Discovery; you’ve seen Amazon buy MGM—Roku needs more original content in order to stand out and to monetize and to build impressions.”

Welcome to Roku Originals | The Roku Channel

Mike Nelson
Mike is the General Manager of The Streamable and has been running recommendation websites since 2009. He cut the cord in 2014 and is a Utes football fan despite living in SEC territory. He currently streams on a TCL 4K 65" and his favorites to watch include "Inception," "Big Fish," "Back to the Future," and "New Girl."
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.