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Netflix Appoints New CMO From BBC, Replacing Long-time Exec Who Left In March

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Jason Gurwin

Netflix today announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015. Lee-Joe replaces Kelly Bennett who retired in March, after 6 years at the company. Under Bennett, the company grew to nearly 150 million subscribers worldwide.

“Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to members all around the world,” said Ted Sarandos, Netflix Chief Content Officer.

“Netflix is a much loved and respected brand, entertaining audiences everywhere with its rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” said Jackie Lee-Joe.

A graduate of the University of Sydney and the University of New South Wales, Jackie joined the BBC in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. She will start at Netflix in September, based in Los Angeles.

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
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