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fuboTV to Launch Original Programming on their Free Sports Network, fubo Sports Network, on September 10th

Bringing in Julie Stewart-Binks & The Cooligans to Kickstart Original Programming

Jason Gurwin

In June, fuboTV launched a free ad-supported sports channel called, Fubo Sports Network, starting on free streaming service, Xumo. Since the channel has expanded to Samsung TV Plus, LG Channels, and The Roku Channel. To date, much of the programming on the channel has been made up of existing content from their previous homegrown channels Fubo Cycling and fuboTV Network with shows like The Football Report and cycling highlights.

Starting next week, that is about to change. fuboTV has brought in former Fox Sports and ESPN anchor and reporter, Julie Stewart-Binks, to help kick start their original programming efforts. She will be hosting two programs on Fubo Sports Network, the first which is expected to be a studio highlights show. This isn’t her first foray in the streaming sports world, as she is a part of CBS Sports HQ, CBS 24/7 streaming sports network.

In addition, they will be turning The Cooligans soccer podcast, with hosts Alexis Guerreros and Christian Polanco, into a show on fubo Sports Network. While full details of their original programming efforts have not been revealed, the company previously shared that it would include sports films and other video podcasts.

fuboTV is hoping to build the sports-version of business news network Cheddar — which was acquired by Altice in April for $200 million. It is likely that the channel could ultimately be made available on other free ad-supported streaming platforms like Pluto TV and STIRR.

The company is not the only one going after that market. In August 2017, Sinclair launched Stadium as a joint-venture with Silver Chalice as both an OTA and streaming sports channel. The channel combines studio shows and live programming from smaller collegiate conferences like Conference USA and Mountain West. In February 2018, CBS launched CBS Sports HQ, a 24/7 network that leverages content from CBS Sports, their digital properties, and has live studio shows with debate and highlights.

While Stadium is available across free ad-supported streaming services like Pluto TV, Xumo, and Sinclair-owned STIRR — CBS Sports HQ is made available in their own mobile and connected television apps.

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