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Streaming Skyrockets, Especially During Daytime Hours

Fern Siegel

Streaming is skyrocketing as millions remain at home during the pandemic. According to online video analytics company Conviva, streaming rose 26 percent in the U.S. from March 9 to March 23, with the biggest hike during daytime, a 39 percent uptick between 10 a.m. and 5 p.m.

Interestingly, Conviva noted that prime-time numbers dipped, but dayparts recorded the biggest hourly increases, reports B&C, as users stream everything from movies to news.

Bill Demas, CEO of Conviva, stated: “The last three weeks have dramatically changed how we work, socialize and interact. As we all adjust to the new normal, streaming and social video have become even more important to many American households. While the circumstances are unique and the shifting prime time is surprising, the streaming growth is not.

“We anticipate streaming providers will retain new viewers long after the coronavirus crisis has ended, as viewers embrace the variety and flexibility of the medium,” he added.

Since March 3, streaming has recorded increases each week. And those stats hold worldwide. On a global scale, streaming hours rose 20.7 percent between March 3 and March 23 and 14.7 percent from March 10 to March 23.

The researcher also noted more people are utilizing social media, including YouTube and Facebook, to watch videos about COVID-19. Total views for local news outlets on Facebook rose 247 percent from Feb. 21 to March 23, compared to the prior 30-day period. Twitter engagement is also up 196 percent.

Photo credit: Jens Kreuter on Unsplash

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