Tastemade is expanding its footprint as the food and lifestyle digital network is now available on Vizio SmartCast TVs as well as Sling TV. Starting today, users of both platforms will have access to Tastemade’s original content, including “Struggle Meals,” “Make This Tonight,” “Basic Versus Baller” and “Broken Bread,” hosted by activist and chef Roy Choi.
With Vizio and Sling TV as partners, Tastemade will now be available to 14 million additional viewers — about 11.5 million through Vizio and Sling’s 2.5 million subscribers — bringing its reach to 65 million TV households, Variety reports.
The news comes as people are looking to diversify their viewing options as the coronavirus has forced everyone to be at home. According to Variety, the network reported that audience time spent viewing hiked by 60 percent since things started shutting down in February.
“Obviously, yes, it’s a unique moment in time. People are also embracing newer platforms — as more people cut the cord, they’re looking at different avenues for consuming content. “It’s two new touchpoints for younger consumers to watch our content,” said co-founder/CEO Larry Fitzgibbon. “It’s a win for the audience, and it’s a win for our advertising partners as well because we can get them that unique distribution.”
Recently, Tastemade also made distribution deals with AT&T TV and AT&T TV NOW as well as Amazon’s IMDb TV. It’s also available on YouTube TV, Hulu, Samsung TV Plus, the Roku Channel, Comcast’s Xumo, Apple TV, TVision, Philo, Comcast Xfinity X1, and Amazon Prime Video.