The latest news out of Charter Communications proves it can play nice with other companies when it wants to.
Thursday, ViacomCBS and Charter, owners of the Spectrum cable service, announced a partnership that will allow for the “continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news, and sports networks, in addition to licensing ViacomCBS’ suite of streaming services, including Paramount+, Pluto TV, BET+, and Noggin, for future distribution to Spectrum customers.”
This could mean we’ll see a situation where Spectrum customers will have direct access to Paramount+, Pluto TV, and Noggin through their cable boxes, similar to how Comcast offers programs from Peacock and Netflix directly from their set-top boxes presently.
It remains to be seen how ViacomCBS’ properties will interact with Spectrum customers and if they’ll need to pay extra to access content from the services. Hopefully, access to the content will be included in the price of the cable subscription, much in the same way Comcast does with Netflix content on some of Comcast’s Xfinity agreements.
Paramount Plus
Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.
“We are pleased to have reached a new deal to deliver ViacomCBS’ expansive portfolio of popular brands and premium programming for Spectrum audiences to enjoy, plus greater choice in how they consume our content,” said Ray Hopkins, President, U.S. Networks Distribution, ViacomCBS. “Charter is a valued partner, and we look forward to deepening our long-standing relationship.”
Added Tom Montemagno, Executive Vice President of Programming Acquisition for Charter: “These comprehensive agreements with ViacomCBS recognize the fast-changing pace of the subscription video business and provide us the flexibilities to adapt for the benefit of our customers while also furthering our strategic interests in the advanced advertising realm and aggregated video store concept with the addition of the streaming apps.”
Spectrum has had its hands full with Roku, as the two sides still haven't come to a carriage agreement some eight months later. At least there’s some good news for Spectrum customers coming from elsewhere in the entertainment industry.