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New Amazon CEO Andy Jassy Hints at Prime Video Future, Reveals Amazon TV Features

Ben Bowman

In an interview with CNBC, new Amazon CEO Andy Jassy spoke to the future of Prime Video - a product he thinks has a lot of room to grow.

“Prime has a very broad set of benefits that we’re increasing all the time,” Jassy said. “I think it’s still early days for us in media. I think we’re off to a great start but, but we do believe we have an opportunity to provide a unique viewing experience for our customers with really original and creative content.”

In regard to their upcoming NFL Deal, Jassy said, “We’re very, very excited about that starting in ‘22 and we’re gonna try and be inventive in the experience we provide for fans.”

While Prime Video will be the exclusive home for Thursday Night Football starting next season, we’re beginning to see the various streaming platforms branch out with features intended to differentiate them from the competition, from YouTube TV’s “catch up through key plays” feature to fuboTV’s upcoming gambling app with a bet slip that changes, depending on which game you're watching. It’s anybody’s guess what Amazon may do to provide added value to its NFL product.

Jassy also gave a preview of what we can expect with Amazon's upcoming line of TVs. “It will be integrated well with Alexa so you’ll be able to say, ‘Alexa, what should I watch,’ and it will give you recommendations,” Jassy said. “You’ll be able to say, ‘Alexa help me find something on Netflix.’ You can say, ‘Alexa, play TikTok.’ We were the first to integrate TikTok with Fire TV.”

“Increasingly, people will do commerce in these mechanisms (TVs),” Jassy said. “You know, between what we do with Alexa and what we do in the living room, I think we have an opportunity to change what’s possible for people and what’s accessible to people. I think all those experiences are in the process of being reinvented and you’ll see a lot more of that moving forward.”

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