Skip to Content
Newsletter Facebook Twitter YouTube
Amazon Prime Video Peacock NFL Football

NFL Kickoff Game on Peacock, NFL Mobile, and Yahoo Saw Largest Streaming Audience of Non-Super Bowl Game on NBC

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Jason Gurwin

The 2021 NFL opener between the Tampa Bay Buccaneers and Dallas Cowboys saw the highest ever streaming average minute audience for a non-Super Bowl NBC NFL game.

The Average Minute Audience (AMA) for last night’s live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Cowboys and Buccaneers mobile properties, and Yahoo Sports mobile properties was approximately 1.6 million viewers – up 64% from last year’s NFL Kickoff Game (970,000). Overall, there were approximately 24.4 million viewers on NBC.

In comparison, the Super Bowl saw an average 5.7 million viewers per minute of their streaming broadcast of the Bucs 31-9 win.

In December 2020, Amazon Prime Video saw the first exclusive NFL telecast on their service in the matchup between the San Francisco 49ers and Arizona Cardinals. The NFL said that game streamed on Amazon Prime Video, Twitch, NFL, and Yahoo! Sports apps saw a 4.8 million average minute audience.

This was NBC’s first “Sunday Night Football” telecast that also streamed on Peacock to those with Peacock Premium. In previous seasons, you needed to authenticate with TV Everywhere credentials to be able to watch on your streaming player or smart TV.

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Facebook Twitter LinkedIn Reddit

DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.