As 2021 comes to an end, Paramount+ revealed which of its titles were the most-watched and which genres caught subscribers’ attention this year. Since its rebrand from CBS All Access on March 4, 2021, the ViacomCBS streamer has laid the groundwork for a successful future. This year, the company was recognized as the fastest-growing brand among other big names, like TikTok, Moderna, and HBO Max.
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Paramount+’s top-performing titles include:
- Original: Star Trek Discovery
- Deubt: Mayor of Kingstown
- Female-Led Title: A Quiet Place Part II
- Binge: SpongeBob SquarePants
- Drama: Seal Team
- Movie: Infinite
- Rewatch: Paw Patrol: The Movie
- Specials: Adele One Night Only
- Comedy: South Park: Post Covid
- Reality Series: RuPaul's Drag Race: All Stars
- Download: iCarly’s “iStart Over”
Kids and Family was the most-watched genre this year. Reality comes in second place and Crime in third. New subscriptions were driven by live sports, including the NFL on CBS, UEFA, and Concacaf.
Like many competitors, Paramount+ is leaning heavily on its roster of IP to drive subscriptions. But the collaboration with one of “Yellowstone’s” creators is likely to pay dividends, as evidenced by the success of Taylor Sheridan’s “Mayor of Kingstown.” He’s also behind an upcoming “Yellowstone” prequel series (“1883”) and a new mob drama starring Sylvester Stallone (“Kansas City”). ViacomCBS knows how to segment its audience and deliver crowd-pleasing TV.
Throughout the year, Paramount+ debuted many original and exclusive titles, including “Evil,” “Star Trek: Prodigy,” “The Real World Homecoming: Los Angeles,” “Clifford the Big Red Dog,” and “Paranormal Activity: Next of Kin.” You can watch all of the mentioned shows and movies with a subscription to Paramount+.
Streaming services were met with an unexpected challenge amid the pandemic. Like its competitors, Paramount+ has been fine-tuning its theatrical and streaming release strategy. Other companies have struggled to find the right balance. However, it looks like Paramount+ is doing something right. The company releases major films exclusively in theaters, while family movies, including “Clifford the Big Red Dog” are day-and-date releases.
As demonstrated with “Clifford,” this strategy already seems to be working well for the streamer. The family film was both the most-watched original movie on the service and earned $22.2 million at the box office in its first five days. “Paw Patrol: The Movie,” another family film and the company’s first day-and-date release, saw similar results.
Moving forward, Paramount+ will be keeping content produced by Paramount, CBS, and Viacom on its own streaming service. Starting out, some of these titles were sent elsewhere. One example is “Yellowstone.” Previous seasons of the show can be found on Peacock. ViacomCBS’ plans for the future include keeping its franchises on its streaming services rather than sending them to competitors.
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Star Trek: Discovery
September 24, 2017Follow the voyages of Starfleet on their missions to discover new worlds and new life forms, and one Starfleet officer who must learn that to truly understand all things alien, you must first understand yourself.
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Mayor of Kingstown
November 14, 2021In a small Michigan town where the business of incarceration is the only thriving industry, the McClusky family are the power brokers between the police, criminals, inmates, prison guards and politicians in a city completely dependent on prisons and the prisoners they contain.
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A Quiet Place Part II
May 21, 2021Following the events at home, the Abbott family now face the terrors of the outside world. Forced to venture into the unknown, they realize that the creatures that hunt by sound are not the only threats that lurk beyond the sand path.
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SpongeBob SquarePants
May 1, 1999Deep down in the Pacific Ocean in the subterranean city of Bikini Bottom lives a square yellow sponge named SpongeBob SquarePants. SpongeBob lives in a pineapple with his pet snail, Gary, loves his job as a fry cook at the Krusty Krab, and has a knack for getting into all kinds of trouble without really trying. When he’s not getting on the nerves of his cranky next door neighbor Squidward, SpongeBob can usually be found smack in the middle of all sorts of strange situations with his best buddy, the simple yet lovable starfish, Patrick, or his thrill-seeking surfer-girl squirrel pal, Sandy Cheeks.
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SEAL Team
September 27, 2017Military drama following the professional and personal lives of the most elite unit of Navy SEALs as they train, plan and execute the most dangerous, high stakes missions our country can ask of them.
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PAW Patrol: The Movie
August 9, 2021Ryder and the pups are called to Adventure City to stop Mayor Humdinger from turning the bustling metropolis into a state of chaos.
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Infinite
September 9, 2021Evan McCauley has skills he never learned and memories of places he has never visited. Self-medicated and on the brink of a mental breakdown, a secret group that call themselves “Infinites” come to his rescue, revealing that his memories are real.
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Adele One Night Only
November 14, 2021A primetime special with performances from the superstar including Adele’s first new material in six years plus her chart-topping hits. The special will also feature an exclusive interview with Adele by Oprah Winfrey from her rose garden, in Adele’s first televised wide-ranging conversation.
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South Park: Post COVID
November 25, 2021What happened to the children who lived through the Pandemic? Stan, Kyle, Cartman and Kenny survived but will never be the same Post Covid.
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RuPaul's Drag Race All Stars
October 22, 2012The most celebrated competitors from RuPaul’s Drag Race vie for a second chance to enter Drag Race herstory. This drag queen showdown is filled with plenty of heated competition, lip-syncing for the legacy, and, of course, the All-Stars Snatch Game.
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iCarly
June 17, 2021Ten years after signing off of one of TV’s most iconic shows, Carly, Spencer, and Freddie are back, navigating the next chapter of their lives, facing the uncertainties of life in their twenties.