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Survey: Netflix’s Original Content Favored By 39% of Americans

Aubrey Chorpenning

A study from Morgan Stanley shows that Netflix's original content is preferred over other streaming services’ original offerings. The recent study includes 25 streaming services and 18 of those are paid streamers. 39% of Americans surveyed said that Netflix offers the best original content.

Other popular streaming services ranked much lower on original content.

  • Amazon Prime Video: 12%
  • Disney+: 7%
  • Hulu: 7%
  • HBO Max: 6%

Netflix's originals include “Stranger Things,” “Cobra Kai,” “The Crown,” “Bridgerton,” and many more. These shows have been very successful. Netflix’s originals being preferred by Americans could be due to the large number of original shows and movies available on the platform. As of July 2020, Netflix had 461 originals in its library. Amazon Prime Video offered 91 originals at the time, but no other services came close to that number.

Stranger Things

15 juillet 2016

Quand un jeune garçon disparaît, une petite ville découvre une affaire mystérieuse, des expériences secrètes, des forces surnaturelles terrifiantes… et une fillette.

Cobra Kai

2 mai 2018

Trente ans après le tournoi qui a changé leur vie, Johnny et Daniel voient leur rivalité ravivée dans cette suite de la saga Karaté Kid.

The Crown

4 novembre 2016

Cette série dramatique retrace les rivalités politiques, intrigues et événements qui ont marqué le règne de la reine Élisabeth II et la seconde moitié du XXe siècle.

La Chronique des Bridgerton

25 décembre 2020

Les huit enfants de la fratrie unie des Bridgerton cherchent l’amour et le bonheur dans la haute société londonienne. D’après les best-sellers de Julia Quinn.

Netflix continues to be a leader in the streaming industry with 58% of those surveyed saying they use the service. 45% of streamers subscribe to Amazon Prime Video, 31% subscribe to Disney+, and 20% use HBO/HBO Max.

Those surveyed also shared why they choose to subscribe to Netflix.

  • Broad selection of content (55%)
  • Good original programming (51%)
  • Adds content I like (49%)
  • No commercials (46%)

In 2021, Bankr predicted that Netflix will increase its spending by 10% from 2020. This means that the company will spend around $19 billion on content this year, so there should be plenty more shows and movies coming to Netflix. If you’re looking for a wide selection of original content, Netflix may be the best service for you to join. According to the Morgan Stanley survey, the quality of the original content that Netflix produces isn’t compromised by the quantity. The company is often adding original shows and movies to the platform, so there’s always something new to enjoy.

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