According to a report from Digiday this morning, Formula One’s streaming service F1 TV looks to be on the verge of launching on Amazon Channels.
While the service would not be available in markets that already have exclusive deals like the UK, Formula One’s head of global sponsorship and commercial Murray Barnett said it could come to the United States.
“It makes sense for us to be on there [Amazon Prime] because it’s an open platform and we’re already in discussions with them about distribution in the future,” he said. “In the U.S. we have an agreement with ESPN that allows us to exploit our own OTT service separately so we’ll definitely be on Amazon Prime [there].”
This is different than some of the recent deals that Amazon has made for sports rights like the NFL and Premier League where they’ve purchased streaming rights for all Prime subscribers. This would require an additional monthly subscription fee to access F1 TV through their Amazon Channels marketplace.
“We want to be one of the smarter channels on the Amazon Prime platform. F1 TV is part of how we’re building a direct relationship with our fans because that’s always been something that’s run through our promoters or TV partners…We see F1 TV as an independent revenue stream outside of the relationship with our TV partners.”
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