Consumers More Satisfied With Disney Plus Than Apple TV Plus, Survey Finds
Disney+ and Apple TV+ launched days within each other last November, but it seems like the home of Mickey Mouse has the upper hand when it comes to attracting consumers. Variety noted that a new survey by YouGov, in partnership with Variety Intelligence Platform (VIP), found that 76 percent of people gave Disney+ a four or five out of five rating when asked if they were satisfied with the service; only 48 percent responded the same when surveyed about Apple TV+.
According to the survey, one of the areas of contention for customers of Apple TV+ is its user interface. Fifty-three percent of respondents gave the service a four or five out of five when asked to rate the service’s user interface. In comparison, 77 percent of users gave Disney+ the same rating, which was also higher the Prime Video (68 percent) and slightly higher than Hulu (73 percent).
Since its launch, Disney+’s popularity has been climbing, with the streamer becoming an immediate competitor to the longstanding services Netflix, Hulu and Amazon Prime Video. A report by mobile analytics firm Sensor Tower revealed that the Disney+ mobile app has garnered 40.9 million downloads on Apple’s app store and Google Play, mainly in the U.S. In the first 60 days after its launch, the app is also reported to have generated approximately $97.2 million in user spending on mobile.
Though these numbers are already monumental, they still don’t include interest in Disney+ stemming from smart TVs, gaming consoles or devices like Roku and Apple TV. According to CNET, customers seem to generally prefer to watch Disney+ programming on TVs. In comparison, only two-thirds to three-quarters report the same for Netflix and Hulu.