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Netflix and Apple TV Plus Are Beginning to Restore Streaming Quality Across Europe

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
Stephanie Sengwe

Just days after reports came out that Netflix customers were displeased by the fact that the streaming giant was continuing to degrade streaming quality in Europe, it seems Netflix is taking note. According to 9to5Mac, Netflix, along with Apple TV+, has begun restoring video quality in countries such as Denmark, Norway and Germany, among others.

Earlier this week, Variety reported Netflix was angering their users in Europe who accused the streamer of continuously degrading video quality while charging the same prices.

This was a huge problem for consumers because not only were they receiving sub-par video quality, but Netflix continued to charge all plans as though they were operating normally. Netflix’s basic plan offers SD-only streaming, the standard tier offers HD quality while the premium plan offers up to Ultra HD for select content.

Netflix was the first major streaming service to begin lowering video quality at the behest of EU internal market and services commissioner Thierry Breton. At the time, Breton was afraid the influx of users at the start of the coronavirus pandemic would make for slower internet bandwidth, leaving the continent at risk for not being able to communicate speedily if needed. Netflix implemented the changes first, then other services such as Amazon, YouTube and Facebook, Apple TV+ and Disney+ all followed suit.

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
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