Netflix Adds 4 Million Subscribers to Reach 213 Million Worldwide, Just 73,000 Added in US-Canada
In Q3 2021, Netflix added 4.38 million subscribers for a total of 213 million. That number is up 9% over the same quarter last year, when it had just over 195 million subscribers.
The company reported more than half of its growth came from the Asia-Pacific region with 2.2 million net additions. The US-Canada and LATAM regions exhibited slower growth due to higher existing penetration. Netflix added just 73,000 US-Canada subscribers in the quarter — that region accounts for 74 million subscribers overall.
Netflix projects to add 8.5 million net subscriptions to finish the year.
Netflix’s latest megahit “Squid Game” has other streaming services taking note. According to Bloomberg, the estimated value of the Korean thriller series will rise to almost $900 million. The title has become the biggest hit for Netflix in its history, reaching 142 million homes in only 28 days.
One of the keys to its success, certainly, is its availability. Netflix translated “Squid Game” into more than 30 languages, making it accessible to far more countries than its rival streaming services. The series has hit the top of Netflix’s popularity charts in 94 different countries.
Netflix also shared the popularity of some of its Q3 films:
- Sweet Girl - 68 million homes
- Kissing Booth 3 - 59 million homes
- Vivo - 46 million homes
- Blood Red Sky - 53 million homes
Netflix hopes to continue the same level of success going into November, with series and movie premieres that include season 2 of “Tiger King,” the live-action version of “Cowboy Bebop,” and “Tick, Tick… Boom!” a musical biopic directed by Lin-Manuel Miranda and starring Andrew Garfield as “Rent” creator Jonathan Larson.
In the coming months, Netflix is looking forward to ramping up production on the upcoming season of “Manifest,” which the streamer rescued from oblivion after NBC canceled the show over the summer, leaving legions of fans in a lurch without a conclusion to the story and begging for more. Netflix reported 25 million homes in the U.S. and Canada watched the series in its first 28 days on the platform.
The interactive feature “Escape the Undertaker” featuring the WWE wrestler was also released in this quarter, allowing viewers to traverse the Undertaker’s mansion as they control WWE’s The New Day to see if they can survive the horrors that await. The title mirrors earlier interactive Netflix titles like “Black Mirror: Bandersnatch” and “You vs. Wild.” Each title allows viewers to choose their own path at certain points during the feature, adding a gaming level to the elements on screen.
Netflix continues to move forward into the gaming space, with Android titles being released in several European nations, including Spain, Italy, and Poland. The latest additions include titles like “Card Blast,” “Shooting Hoops,” and “Teeter Up.” This set joins “Stranger Things 1984” and “Stranger Things 3” in the lineup.
Netflix seems focused on using its gaming titles as value-adds rather than as a new revenue stream. Reports suggest that Netflix is mainly using these early steps as a way to “explore what gaming looks like on Netflix.” That opens a lot of potential doors down the line, but only down the line.