BREAKING: YouTube TV Raises Price to $65 a Month ($15 Increase)

YouTube TV announced this morning that the streaming service is raising the price of their service to $64.99. The 30% price hike goes into effect immediately for existing users, and for everyone else on their next billing cycle (after July 30th). The news comes just a month after the company announced they would be adding Viacom channels like MTV, VH1, and Comedy Central, which are launching on YouTube TV today.

This is the third major price hike for the service. In March 2018, the service raised the price from $35 to $40 for new customers. In March 2019, they raised the price from $40 to $50, after adding Discovery channels to the service. This included those grandfathered at the $35 pricing when the service first launched.

YouTube TV also recently removed YES Network, Fox Sports West, and Fox Sports Prime Ticket in New York and Los Angeles. They did reach a last minute deal to keep Fox Sports RSNs in most other primary markets.

As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.

We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It’s all included in the base cost of YouTube TV, with no contract and no hidden fees.

While we would love every member to continue to stay with our service, we understand that some of you may choose to pause or cancel your membership. We want to make YouTube TV flexible for you, so members can pause or cancel anytime here.

YouTube TV isn’t the only service to increase prices in the last year.

In March 2019, Fubo, after adding Viacom channels, raised the price of their service from $45 to $55 a month. The company recently announced channels from Disney like ESPN and ABC coming to the service, so it wouldn’t be surprising to see another hike from the service.

In October, AT&T TV NOW alerted their customers that packages will be increasing starting November. Depending on their plans, users saw their bills increase from $55 to $85 in the course of a month, while others went from $35 to $65. Their Live a Little plan went front $50 to $60; Just Right was $65 is now $75; Go Big was $75 is now $85; Go Big (Early Adopter) was $50 is now $60; and Gotta Have It was $85 is now $95.

Hulu Live TV raised the price of their service from $45 to $55 in December 2019.

Sling TV raised the price of Sling Orange and Sling Blue to $30 in late-December, but added additional channels and a 10 Hour DVR to the packages.

Last year, Philo discontinued their $16 a month plan, leaving just their $20 plan for new customers. However, they haven’t had a price hike since.

With the annual increases in content costs — and the continuing fattening of bundles of Live TV Streaming Services, it’s no surprise to see annual price hikes to the services. The question is — just how high will they go before customers just forgo live TV altogether.